Monday, November 23, 2009

Indian Market – Class 2 Mass…

It was a wonderful session providing insight on the Indian market, presented by the author of ‘We are like that only’, Ms. Rama Bijapurkar.
Envisage and Create the Opportunity: The need highlighted by her for the companies, be it the MNCs or the Indian entrepreneurs, is to foresight a requirement and to act in advance, rather than to wait for the government to provide the opportunity and/or the infrastructure for the same. For example, on the Mumbai-Pune expressway the need for foot-bridges could be sensed at the time of developing the expressway rather than doing make-overs down the lane. (Extension of the same idea: near the foot-bridges, take-away or stop-over food joints could be developed).
Another brick in the wall: Every other firm is following the same rule – ‘Provide services to a particular class and if it succeeds, extend the same to the lower strata’. However, more often than not, the market is dictated by the mass and not by the class, nullifying the very basic premise of today’s business world. The right market for the right product offered to the right customers at the right times…
Further, the MNCs successful at other countries need to understand the Indian demography and customize their style of operation or overhaul the complete vantage-point. Remember, the apple would not fall to the ground, if the air was viscous enough to float it… The baggage (of the mantras of success) they come with gives their Indian counterparts an advantage over them.

Disclaimer: There may be gaps in my understandings of the speaker's talk. Moreover, here & there, I have included my own opinions too.
Proofread by Diwakar Kaushik - Special thanks 2 him!!!

Sunday, November 15, 2009

How 2 take it 4ward...???

We all heard Mr. Michael Ferreira speak about the face of integrity we want to admire and are yet to find it. He rightly said - The need is to find it inside you, the need is to be the change that you want to see in others - well, many of us either knew it earlier or at least we all know it now. At least some of us followed it earlier also - being courteous, honest n all.

My question is 'What Next?'. How to drive the change? How to make others see as i see it? Instead of trying to justify my virtues to my friends who see it as boring morale, how can I elucidate to them that our vision of a beautiful India can be realized by our little efforts? Nothing goes in vain. How can I instill confidence in them that every little step we take counts?

I stand puzzled...

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